While we’ve been quiet, it’s because we’ve been hard at work to bring you the next version of Aisle Magic. We’ve listened to you and heard that you love Aisle Magic, but want more. We’re excited to unveil a sneak peak at what’s to come in the next month. If you’re already part of our Beta program, you might see some of these features sooner! If you haven’t yet joined, I encourage you to if you’re feeling adventurous. Ok, so here are the top features of Aisle Magic 1.1!

1. List sharing: We understand that sometimes you like you shop with a friend or spouse, to save even more time buying your groceries. That’s why we’re working on the ability to share lists, login to save data, and sync your lists across devices.
2. Setting a default store: The majority of time, most of us shop at the same grocery store, so it doesn’t make sense to have to select the same store each time you create a list. We’re enabling the ability to set a favourite store so you can jump right into adding items.
3. Adding all major Toronto grocery stores: This is a big one. We tested at 40 No Frills, and are ready to expand to every major Grocery chain in Toronto. We’re already hard at work gathering the right data and making sure it’s accurate. Stay tuned for more information on which brands we’re adding!
4. Voice input: Some of you mentioned that you like to talk to your phone. We think it’s a great way to add items you don’t even know how to spell (except for Gnocchi, we all know how to spell that, right?). Also, it’s quicker than typing, although you can still use AutoComplete or choose items from a list.
5. Bug fixes: We’re also rigorously testing v1.1 to make sure it’s as bug free as possible. We’re testing on more devices and operating systems to bring you an even smoother experience.

We’re excited about what’s to come. If you want to see other things added to Aisle Magic, hit us up in the comments, or send us an e-mail. We’d be happy to hear from you. Until then, enjoy your summer and we’ll be in touch soon!

Eggs, milk, butter. Got it. But what about that one ingredient you only need once or twice a year? Or the time you duck into a No Frills far from home, and you canâ€t even find the toilet paper?

One app developer wants to help shoppers navigate their way through the grocery store, with aisle-based information.

Aisle Magic promises to save customers “time and effort,” no matter what theyâ€re looking for.

In a blog post on July 7, founder Rajiv Oberoi said shopping trips could be 20 per cent faster with the app.

Users make a grocery list in the app, and then the app shows exactly where each item is, and groups similar items together.

The app is currently only available on Android, and for about 40 No Frills stores in the GTA.

However, the company hopes to expand.

Oberoi isnâ€t the first developer to target grocery stores: Flashfood allows shoppers to buy surplus or soon-to-be-expired food at a discount, while Flipp is all about comparison shopping. Checkout51, meanwhile, offers customers cash back for buying certain items.

It’s not always easy to find what you need at the grocery store, but one Toronto-based entrepreneur is trying to change that with a new app called Aisle Magic.

You can create your grocery list with the app, which is currently available for Android users, and it’ll sort each item by aisle based on whatever store you’re shopping at. So far, there are 40 Toronto-area No Frills on Aisle Magic, but founder Rajiv Oberoi wants to expand his offerings.

Oberoi’s not affiliated with No Frills or Loblaws and he started Aisle Magic after some not so pleasant experiences buying food. “I’d get so frustrated with the process because I’d often end up backtracking and running across the store and zigzagging through the aisles to get what I wanted,” he says.

Since aisle signs aren’t always great for wayfinding, he knew he could find a technological solution for this problem.

Along with spitting out guided shopping lists, Aisle Magic lets you quickly search for more than 2,000 different products and items. “My wife will send me to the store looking for tempeh and I have no idea what that is or where to find it, so I can search for it,” notes Oberoi, who works full time in the banking industry.

With his soft launch underway, Oberoi is now looking for user feedback.

Remember, all you need is an Android phone, and to grocery shop at any No Frills in the GTA. Aisle Magic will automatically sort your grocery list by aisle, saving you up to 20% of the time you’d normally spend shopping! Other key features of the app include:

★ Simple & straight-forward with no bloat. Only the essentials focusing on what we do best – saving you time!
★ Easily populate a grocery list in minutes with AutoComplete or selecting items from a list
★ Quickly search for particular items for a quick in-and-out experience
★ Beautiful images AutoMagically appear based on the content in your list
★ Includes over 40 No Frills locations in the Greater Toronto Area!
★ Built with Android Material Design from the ground-up to ensure a buttery-smooth and familiar experience

Become a tester today and get early access to new features and bug fixes! Join here!

Aisle Magic is free, so try it today and let us know what you think! Plus, you’ll earn cool rewards as you shop redeemable for free products! Stay tuned for my next post, which will focus on some of the features of the app as we get closer to launch. Until then, happy shopping!

Aisle Magic is a grocery list app that sorts your items by aisle. We’re starting with all No Frills locations in the Greater Toronto Area. Stay tuned for more details on a special early-access Beta Testing program where you’ll be among the first to try it out to let us know what you think!

Early testing has saved users 20% of their time by avoiding back-tracking in the store, for the an efficient and fast experience. Stay tuned for more details in the coming months, and as always please reach out to us with any comments or questions, we’d love to hear from you!

Aisle Magic Team